Booklets
The Power of Printed Booklets: A Must-Have Marketing Tool for Any Business
Printed booklets and leaflets—whether simply a folded sheet or multipage—are one of the most effective and often overlooked marketing tools available today. Simply put, a booklet is a small book-like print piece that contains detailed information about your products, services, company values, or promotions.
The purpose of printed booklets
The purpose of a printed booklet is to inform, educate, and persuade your target audience in a format that’s easy to read, visually appealing, and tangible. They allow you to go beyond the basics and tell a more complete story about your brand or offerings. Whether you’re launching a new product, showcasing a service range, or presenting your company’s portfolio, booklets give you the space and structure to make a lasting impression.
What makes up a typical booklet?
Booklets are usually printed on a 115gsm to 150gsm matt or gloss paper and often booklets will have the cover as the same paper as the inside pages, many times purely to save costs as this is a smaller cheaper version of a printed brochure. Booklets are also saddle stitched to keep all pages together for good page flipping experience.
Why choose printed booklets over digital versions?
Tangibility. A printed booklet can be held, flipped through, and revisited again and again. It doesn’t vanish with a click or get buried in an inbox. This physical presence creates a sense of trust, quality, and permanence. It shows that your business invests in its image and cares about the details.
Printed booklets also have a longer shelf life than online content. They can be handed out at events, included in product packaging, mailed to potential clients, or left in waiting rooms and offices. They continue to promote your message long after they’ve been picked up.
Printed booklets are a must for any business
For any business — big or small — printed booklets are a must for marketing and brand awareness. They help you stand out, tell your story, and stay in the hands and minds of your audience. If you want your message to be remembered, a printed booklet is the way to go.
Order online on Remata Online Printshop
A perfect product hassle free way to quickly is by using Remata Online Printshop. A simple effective and instant way to place your order and have it printed and delivered to your door.
Click here to go to this product on our Online Printshop.