Cross-channel Marketing

What is cross-channel marketing?

It is simply a term that refers to a communication strategy that allows you to engage with your clients (or potential clients) through various digital and mobile touchpoints such as email, SMS, and personalised printed pieces, which can then trigger further digital or mobile interactions. All of this can be tracked, measured and targeted for maximum effectiveness.

The more you use these different touchpoints, the more mental real estate you acquire, placing your brand or service firmly in your clients’ minds.

When combining print and digital, you allow the power of print — where the ROI is often significantly higher — to shine through as a physical touchpoint with your customers or clients. Digital or mobile channels alone cannot always achieve the desired results. Emails and SMS messages can easily be ignored, but print has the power to be touched, felt and engaged with.

By combining these various forms of communication, each with personalised and relevant content, you cover the different channels through which your clients prefer to communicate. Sounds simple, doesn’t it?

By using traditional marketing strategies together with digital technologies, we at Remata can create unique, customised online campaigns suited to your specific needs. These campaigns can run across a variety of platforms including web and mobile, all while incorporating print elements tailored to each individual using our variable data solutions to personalise the experience.

Personalised print collateral can generate double the ROI — if not more — compared to generic print pieces, and often significantly more than digital or mobile platforms alone. By harnessing all forms of communication, you can create and nurture business relationships that help grow your brand while keeping clients informed and engaged, no matter what their communication preference may be.
 

Below is an example of a cross-media campaign plan.

Want to explore what cross-channel marketing can do for you?

If you are looking for a tailor-made cross-channel campaign, look no further than the team at Remata. Speak to one of our specialists today.

Remata — Print and Communication Made Simple.